Project Case Study: Anns Florist Flowers By Alicia

Nov 9, 2019

Alicia is a local florist, who took over Anns Florist in 2013 – an established Boutique Floristry Shop based in Westland Shopping Centre of 30 years.

Already allocated in a prominent shopping position when Alicia took on the business, much of the shops presence was outdated & being placed in close proximity to much larger retailers, made it dull in comparison. She decided to take on the task of breathing new life into it & re-invigorating it’s perception & position in the local market. Much of the re-brand was also about just putting her own touch on her brand & really owning her own business.

The Project

The project began with the design of a Anns Florist Logo.

Alicia wanted to keep the original name of Anns Florist as it was well known & established online. It was less confusing to the consumers that had been going there for many years.

Alicia is clearly a creative person herself, so venturing into this she had a pretty defined style & direction that she wanted translated through her brand. She wanted flowery wreaths & soft pastels but also wanted something on-trend & functional. She had a huge existing sign that had been made for the shop, which used elegant cursive fonts & sold a lot of timber creations, so the aim was to try & keep some consistency across the board. This design brief quite fun to work with & aligned really well with my own tastes.

 

The Outcome

I presented a few different concepts & colour variations – some were exactly what she has asked for, but the chosen design was more out of the box variation of what she thought she wanted.

Once the logo was signed, sealed & delivered, we also created a minimalist style business card that could double as a swing tag, and some product stickers. All were printed on a charcoal cardstock & elegantly embellished with rose gold foil, to add a touch of class to her product. View

Amongst several discussions, we had had it was mentioned that Alicia had a book of floral bouquet designs that customers often reference in choosing their giftables. She wanted something like this, but fresh & full of her own designs rather than the inherited options. We went on to create a look-book, full of standard bouquet options & imagery of her work. We created a digital (online) & print version of this look-book.

Finally, also incorporated a range of floral illustrations into her website along with many of the above brand elements.

“Skai recently helped me with branding my shop and creating beautiful photos for my new website and wow was I blown away!! It was like Skai was in my head reading my thoughts as what she has come up with for me was better than I could have ever imagined.”

 

Since the re-brand, Alicia has expressed her delight in how much simpler & smoother her sales transactions are & she’s relayed some amazing feedback from her clients on how nice it’s all looking. The look book has proven to make higher sales as it’s a simpler selection process, with the book designed & laid out to not overwhelm the buyer.

Project Case Study: Anns Florist Flowers By Alicia

Nov 9, 2019

Alicia is a local florist, who took over Anns Florist in 2013 – an established Boutique Floristry Shop based in Westland Shopping Centre of 30 years.

Already allocated in a prominent shopping position when Alicia took on the business, much of the shops presence was outdated & being placed in close proximity to much larger retailers, made it dull in comparison. She decided to take on the task of breathing new life into it & re-invigorating it’s perception & position in the local market. Much of the re-brand was also about just putting her own touch on her brand & really owning her own business.

The Project

The project began with the design of a Anns Florist Logo.

Alicia wanted to keep the original name of Anns Florist as it was well known & established online. It was less confusing to the consumers that had been going there for many years.

Alicia is clearly a creative person herself, so venturing into this she had a pretty defined style & direction that she wanted translated through her brand. She wanted flowery wreaths & soft pastels but also wanted something on-trend & functional. She had a huge existing sign that had been made for the shop, which used elegant cursive fonts & sold a lot of timber creations, so the aim was to try & keep some consistency across the board. This design brief quite fun to work with & aligned really well with my own tastes.

 

The Outcome

I presented a few different concepts & colour variations – some were exactly what she has asked for, but the chosen design was more out of the box variation of what she thought she wanted.

Once the logo was signed, sealed & delivered, we also created a minimalist style business card that could double as a swing tag, and some product stickers. All were printed on a charcoal cardstock & elegantly embellished with rose gold foil, to add a touch of class to her product. View

Amongst several discussions, we had had it was mentioned that Alicia had a book of floral bouquet designs that customers often reference in choosing their giftables. She wanted something like this, but fresh & full of her own designs rather than the inherited options. We went on to create a look-book, full of standard bouquet options & imagery of her work. We created a digital (online) & print version of this look-book.

Finally, also incorporated a range of floral illustrations into her website along with many of the above brand elements.

“Skai recently helped me with branding my shop and creating beautiful photos for my new website and wow was I blown away!! It was like Skai was in my head reading my thoughts as what she has come up with for me was better than I could have ever imagined.”

 

Since the re-brand, Alicia has expressed her delight in how much simpler & smoother her sales transactions are & she’s relayed some amazing feedback from her clients on how nice it’s all looking. The look book has proven to make higher sales as it’s a simpler selection process, with the book designed & laid out to not overwhelm the buyer.