Different styles of logos

Logos are one of the most important aspects of a brand’s visual identity. A well-designed logo can instantly communicate the essence of a company or product and leave a lasting impression on its audience. Logos come in many different styles, each with its own unique aesthetic and message. I want to share with you some of the most popular styles of logos and the reasons why one style might be chosen over another.


  1. Lettermarks or Monograms Lettermarks or Monograms are logos that use the initials of the company’s name to create a symbol. This style is popular for brands with long names or those with difficult-to-pronounce names. The use of initials simplifies the logo and makes it easier for consumers to remember the brand. A recognizable example of this is the IBM logo, which uses the letters “IBM” in a simple and elegant way.

  2. Wordmarks Wordmarks are logos that use the company’s name as the central element. This style is useful for brands with a distinct and memorable name, as it emphasizes the name and allows the company to establish its brand identity. A great example of this is the Coca-Cola logo, which uses a unique script font that has become instantly recognizable.

  3. Pictorial Marks Pictorial marks are logos that use a picture or icon to represent the brand. This style is ideal for companies that have a clear visual representation of their products or services. A popular example of this is the Apple logo, which uses a simple and elegant apple shape to represent the company’s focus on technology.

  4. Abstract Logos Abstract logos are logos that use abstract shapes and symbols to represent the brand. This style is ideal for companies that want to create a unique and memorable logo that doesn’t rely on literal representations of their products or services. The Nike swoosh is a notable example of this style of logo, which is a simple and abstract shape that represents the company’s focus on athletic performance.

  5. Emblem Logos Emblem logos are logos that combine the company’s name and symbol into a single design. This style is commonly used by government agencies, sports teams, and academic institutions. A well-known example of this is the Harley-Davidson logo, which uses a shield-shaped emblem with the company’s name and a graphic of a motorcycle.


When it comes to choosing a logo style, there are several factors we consider. One of the most important factors is the type of industry your company is in. For example, a company in the tech industry might prefer a modern and abstract logo, while a law firm might require a more traditional emblem logo. Additionally, the target audience should also be considered. A logo that appeals to a younger audience might use bright colors and bold shapes, while a logo that appeals to an older audience might use more subdued colors and classic typography.

Something else we consider is the company’s brand personality. What do you want your audience to think & feel when they see your logo? A brand that wants to appear fun and playful might choose a pictorial mark or abstract logo, while a brand that wants to appear more serious and professional might choose an emblem logo or wordmark.

Logos are an essential component of your brand’s visual identity, and there are many different styles to choose from. Whichever style is used, t’s important to choose a logo style that aligns with your company’s industry, target audience, and brand personality. By doing so, your company will have a logo that effectively communicates its essence and leaves a lasting impression on the audience.