How to brief a designer

Whether you are launching a new business, developing a new product, or revamping your brand, graphic design plays a crucial role in creating an effective visual identity. Your graphic designer is the key player in translating your ideas into visually appealing designs that communicate your message to your audience. Therefore, it’s essential to brief your graphic designer well to ensure that your project is a success.


Here are some tips on how to brief your graphic designer on your project:

Define your project goals and objectives
Before you start briefing your graphic designer, make sure you have a clear idea of what you want to achieve with your project. This could be anything from increasing brand awareness to launching a new product. It’s important to share your project goals and objectives with your graphic designer so that they can understand the purpose behind the project and design accordingly.

Provide a comprehensive project brief
A project brief is a document that outlines the scope of your project, your target audience, your competitors, your brand identity, and any other relevant information. It serves as a roadmap for your graphic designer to follow, ensuring that they stay on track and deliver a design that meets your expectations. Be sure to include any specific requirements or preferences you have, such as color schemes, fonts, or images.

Set a realistic timeline and budget
Design projects can take time, so be sure to set a realistic timeline for your graphic designer to work within. This will help to ensure that your project stays on track and is delivered on time. Similarly, it’s important to set a budget for your project so that your graphic designer knows what resources they have to work with.

Collaborate and provide feedback
Design is a collaborative process, so be prepared to work closely with your graphic designer throughout the project. Provide feedback on their designs and make suggestions for improvements. Your graphic designer is there to help you achieve your project goals, so don’t be afraid to communicate your thoughts and ideas.

Be open to new ideas and perspectives
While you may have a clear vision for your project, it’s important to be open to new ideas and perspectives. Your graphic designer has experience in creating effective designs, and they may have suggestions that can help to improve your project. Be open to their feedback and ideas, and work together to create the best design possible.


Briefing your graphic designer well is essential to creating a successful project. By defining your project goals, providing a comprehensive project brief, setting a realistic timeline and budget, collaborating and providing feedback, and being open to new ideas, you can ensure that your graphic designer delivers a design that meets your expectations and achieves your project goals.